top of page


Mistrust in negotiation
How past experiences, small signals and quiet assumptions shape what happens at the table. The deal was fine. The trust wasn’t. I was in a negotiation not long ago where, on paper, everything looked perfectly reasonable. The offer made sense, the people involved were experienced, and the discussion itself was structured, polite and — at least on the surface — professional. And yet something felt off. The other side communicated in a very controlled way. Their answers were pre

Sebastian Hawkins
Apr 23


Invisible Obstacles: Cultural Barriers in International Negotiations
Why misunderstandings – not strategy – often derail global deals International cooperation has become routine in modern business. Teams, suppliers and customers frequently work across borders and cultures, and negotiations often involve partners from very different backgrounds. Yet when negotiations become difficult, the explanation is often sought in strategy, pricing or technical issues. In practice, the real cause is sometimes much less obvious. Misunderstandings about lan

Sebastian Hawkins
Mar 26


Nervous before presenting? Welcome to the club.
What if I’m still scared? I train people in presentation skills and high-stakes negotiation, and I am still nervous before presenting myself. Sometimes quite noticeably. Over the years, I have learned a great deal from experienced negotiation trainers about dealing with pressure — and I still find that some of the strongest nerves show up not in big corporate negotiations, but before presentations or talks. In private situations, such as negotiating a thousand euros with a bu

Sebastian Hawkins
Feb 20


The Commander role in negotiation
During a negotiation training I ran in December, we were talking about the commander role when one participant asked something we don’t usually spend enough time on. Normally, we explain what the commander does . We describe the function, the responsibilities, the logic of having someone who stays calm, observes the room, and keeps the bigger picture in view. But this participant asked the better question: “I think I understand what a commander does… but how do I get into th

Sebastian Hawkins
Jan 24


When a supplier suddenly raises prices mid-year – what now?
A practical guide to handling unagreed price increases with clarity and confidence It is a situation many organisations recognise immediately. An email lands in your inbox, often short and matter-of-fact, sometimes with a PDF attached. The supplier informs you that, “due to current market developments”, prices will be adjusted with immediate effect. There has been no prior discussion, no advance warning and no reference to any contractual mechanism – just a new price. Suddenl

Sebastian Hawkins
Dec 30, 2025


The sympathy trap – how liking shapes negotiation (and sometimes trips us up)
The power of being liked We all like to be liked. And in negotiation, that’s often where the trouble begins. You build rapport, share a laugh, perhaps discover you both once worked in the same place or have a colleague in common. The room warms, the conversation flows easily, and everyone gets along. Yet when it’s over, you realise the deal you accepted isn’t quite the one you came for. That’s the sympathy trap — the quiet drift that happens when the wish to be liked or to li

Sebastian Hawkins
Nov 4, 2025


Keep your head, use your heart: Gut feeling, emotion, and ethics in negotiation
The other day in a negotiation seminar, someone asked, “Is it actually OK to make my negotiation partner emotional?” Classic question. My instinctive, rather British or German answer was to keep things rational—after all, most of us have learned the hard way that letting emotions run wild rarely produces lasting agreements. But my participant had something more subtle in mind: he wasn’t talking about winding people up or provoking a row. What he meant was this: Is it possible

Sebastian Hawkins
Oct 28, 2025


The irresistible pull of a free sample: Reciprocity in action
Source: Gemini KI Imagine strolling through your local supermarket or perhaps a bustling consumer fair. You're minding your own business...

Sebastian Hawkins
Sep 23, 2025


Negotiating when logic isn’t leading: Practical ways to handle “irrational” behaviour
This article builds on a question put to me in a recent seminar: “What do you do when the other side simply isn’t behaving rationally?”...

Sebastian Hawkins
Sep 22, 2025


Negotiating with the Devil: Lessons from Churchill and Stalin
Created by KI: Churchill and Stalin A few days ago, in fact just a day after 8 May, I`m working at the lakeside at the Wannsee, just down...

Sebastian Hawkins
May 20, 2025
bottom of page
