Video Training
How Persuasion Really Works in Negotiation
Practical video insights based on real situations
How Persuasion Really Works in Negotiation
Practical video insights based on real situations
This video tutorial explores how persuasion actually works in negotiation — beyond theory, beyond techniques, and often beyond what we are consciously aware of.
It builds on the well-established principles of persuasion developed by Robert B. Cialdini and applies them directly to negotiation practice.
The six core principles are presented one by one. For each, the series explores:
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why the principle works
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how it shows up in negotiation situations
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how you can use it effectively
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and how you can recognise and protect yourself when it is used by others
Across six structured modules, you’ll see how factors such as reciprocity, social proof, authority, consistency, liking, and scarcity influence behaviour and decision-making at the table.
What to expect
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The full series includes:
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approx. 2–2.5 hours of video content
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6 core modules (one for each persuasion principle)
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around 30 short chapters
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focused, practical insights you can apply immediately
Each chapter focuses on a specific moment or mechanism of persuasion — from how messages are interpreted, to how assumptions form, to how decisions are shaped in real time.
Spoken in English with subtitles in
German, Polish and English
What you will notice about this series
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each persuasion principle is explored in depth, one at a time
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the focus is on how these mechanisms actually play out in negotiation
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each principle is explored from three angles: use, recognition, and self-protection
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the structure allows you to connect ideas directly to situations you have experienced
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the emphasis is on understanding behaviour, not applying quick techniques
You can work through the modules in order or focus on specific principles, depending on your current needs.
Access and flexibility - The advantages of a video tutorial for you
The complete video series is available free of charge. Access is provided via a protected page (link and password). To receive access, simply request it here:
This series is part of our work in negotiation and cross-cultural training, where we explore how behaviour, perception, and context shape what happens at the table.
Designed to be practical, concise, and directly applicable — for professionals who want to better understand what really drives outcomes in negotiation.
